CIMENT sells bespoke chess boards and other board games, and needed an e-commerce and portfolio site to showcase their products, along with a news/blog feed and contact form.
Shades of grey with a touch of black and white – the logo and colour scheme were inspired by the industrial feel of the raw materials used to create CIMENT’s board games.
We used a bold Helvetica for the main typeface, which had to be large and bold to represent the square, chunky feel of the products.
CIMENT’s site works across all devices, so business is never lost.
This is a straightforward e-commerce site with a contact form, blog feed and other static pages. The focus here was style, rather than pushing WordPress to its limits as a CMS. CIMENT looks simple, sleek and fashionable.